Challenge.
Build a cohesive brand for a cozy coffee shop where modern design meets fresh bakery vibes and a clear, approachable menu (coffee, croissants, Italian cuisine).
The identity had to work equally well in the interior, on packaging, and across brand communications.

Concept & Creative Direction.
The visual language is based on soft pastel tones that create warmth and comfort, with natural references to wheat and coconut.
Thin lines and elegant typography keep the brand stylish and refined without feeling loud or overdesigned. 
A key brand metaphor is the “splash” — the emotional moment of the first sip of coffee or first bite of pastry.
This graphic device is combined with signature elements and slogans to increase memorability and emotional impact.

Visual system.
I have assembled the system so that it can be scaled to different media without losing its style:

• uniform rules for color/typography/lines;
• a modular approach to compositions (to easily assemble new layouts);
• key visual as an anchor for recognition.