Cozy
Coffee Shop
«Coconut»
- My role: Brand / Visual Designer
- Scope: logo & visual identity, brand platform, key visual, packaging (15 dielines), staff uniform visuals (11 mockups), brand book.
Challenge.
Build a cohesive brand for a cozy coffee shop where modern design meets fresh bakery vibes and a clear, approachable menu (coffee, croissants, Italian cuisine).
The identity had to work equally well in the interior, on packaging, and across brand communications.
Build a cohesive brand for a cozy coffee shop where modern design meets fresh bakery vibes and a clear, approachable menu (coffee, croissants, Italian cuisine).
The identity had to work equally well in the interior, on packaging, and across brand communications.
Concept & Creative Direction.
The visual language is based on soft pastel tones that create warmth and comfort, with natural references to wheat and coconut.
Thin lines and elegant typography keep the brand stylish and refined without feeling loud or overdesigned.
A key brand metaphor is the “splash” — the emotional moment of the first sip of coffee or first bite of pastry.
This graphic device is combined with signature elements and slogans to increase memorability and emotional impact.
The visual language is based on soft pastel tones that create warmth and comfort, with natural references to wheat and coconut.
Thin lines and elegant typography keep the brand stylish and refined without feeling loud or overdesigned.
A key brand metaphor is the “splash” — the emotional moment of the first sip of coffee or first bite of pastry.
This graphic device is combined with signature elements and slogans to increase memorability and emotional impact.
Visual system.
I have assembled the system so that it can be scaled to different media without losing its style:
I have assembled the system so that it can be scaled to different media without losing its style:
- uniform rules for color/typography/lines;
- a modular approach to compositions (to easily assemble new layouts);
- key visual as an anchor for recognition.
What was done.
- I created the logo and developed a complete identity.
- Worked out the brand platform and key visual.
- Prepared 15 packaging dielines.
- Designed 11 options for the barista uniform.
- Put together a detailed brand book with rules for every element.
Business value (why it helps the company).
- Consistent recognition: thanks to one visual language, the brand is easy to recognize on packaging and in ads.
- Faster production of materials: the brand book and modular system save the client time and budget — no more chaos when ordering print or uniforms.
- A premium impression: a refined palette and fine lines create the image of a high-end venue, which directly affects guest trust and loyalty.
- Looking to strengthen your team?I’m open to offers (full-time remote). Send me a link to the role or a short description of the tasks — I’ll look into your product and tell you honestly where I can add the most value.Discuss a role