Service Company
«Svarka Service»
- My role: Brand / Visual Designer
- Scope: brand positioning, logo & visual identity, visual concept, business collateral, brand book, and identity direction for the website homepage.
Define positioning for a new welding service brand, then build a complete visual identity and show how it scales in digital — especially on the homepage.
The company brings together experienced welders and provides full-cycle metal welding services in Saratov and nearby regions.
The key goal was to communicate reliability, technical expertise, and quality — without typical industry clichés.
The identity is built around the idea of welding as connection: “Joining metal into one.”
In the visual system, brand elements are linked by diverging light beams — from point to point, from touchpoint to touchpoint — creating a glow effect inspired by the light trace of the welding process.
To emphasize strength and craftsmanship, the logo uses a bold dimensional style, as if assembled from metal blocks/rebar.
This “metal” character carries across the full identity system.
I translated the identity into the homepage design: minimalist composition, photo-first layout, and signature neon highlights — unusual for this category, but highly memorable and distinctive.
- Brand positioning
- Logo and visual identity
- Visual concept and signature elements (beams / glow)
- Business collateral design
- Brand book
- Identity application principles for the homepage
- Differentiation: non-standard brand colors + light-based metaphor make the brand instantly recognizable
- Trust & reliability: the dimensional “metal” logo reinforces strength and quality associations
- Scalability: one clear visual logic across assets speeds up production and reduces inconsistency
«Coconut»
«VIAM TAU»
«Astra Trainer»
- Open to remote full-time
rolesI’m ready to join a team in a remote in-house format.Message me
Send me the role description, and I’ll reply with relevant cases and CV.