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Learning App
«Astra Trainer»
- Role: UX/UI + Web/Visual Design.
- Product format: marketing website + web lesson demo + mobile app (iOS/Android).
Challenge.
Turn “ancient wisdom education” into a modern, easy-to-follow learning product: short daily lessons, interactive practice, and clear progress tracking — so users can start quickly, stay consistent, and actually retain knowledge.
Product Context.
Astra is positioned as a premium spiritual learning platform with a Duolingo-like step-by-step flow, gamification, and progress tracking.
The ecosystem includes Tarot, Astrology, Kabbalah, Runes, and Numerology, plus article/guide sections that help beginners enter the funnel.
Solution & UX Concept.
Turn “ancient wisdom education” into a modern, easy-to-follow learning product: short daily lessons, interactive practice, and clear progress tracking — so users can start quickly, stay consistent, and actually retain knowledge.
Product Context.
Astra is positioned as a premium spiritual learning platform with a Duolingo-like step-by-step flow, gamification, and progress tracking.
The ecosystem includes Tarot, Astrology, Kabbalah, Runes, and Numerology, plus article/guide sections that help beginners enter the funnel.
Solution & UX Concept.
- Low-friction entry via free lesson
- Each discipline has a “Try free lesson” CTA that leads to a web demo before sign-up/payment.
- Practice-first learning
- Training is built around interactive formats (card-by-card flow, scenarios, varied question types, smart repetition, and mistake review).
- Visible progress system
- Users see a clear learning path: progress map, achievements, and short “5-min/day” sessions to build habit consistency.
A mascot (an important element of the product).
Astra has a mascot, Astrix, a “friendly companion” that supports motivation (including through reminders) and adds trust/warmth to learning.
The brand even has a separate story about Astrix as a symbol of “skill” and an emotional anchor for the product.
What has been done (deliverables).
Business value (why it works).
Astra has a mascot, Astrix, a “friendly companion” that supports motivation (including through reminders) and adds trust/warmth to learning.
The brand even has a separate story about Astrix as a symbol of “skill” and an emotional anchor for the product.
What has been done (deliverables).
- Marketing website with separate product pages by direction + CTA “Try free lesson”.
- Content sections: Free Courses and the library “Tarot Card Meanings” (SEO/benefit/warm-up).
- Web part of the product: welcome/authorization screen + demo player of lessons.
- Confirmed logic of product screens: from downloading and logging in to onboarding, training hub, and profile (as described in About Us).
Business value (why it works).
- Conversion: a demo lesson before registration reduces doubts and provides a “tangible” product value.
- Retention: short daily sessions, a progress tracker, and “smart repetition” support regularity.
- Emotional attachment: Astrix as a mascot enhances engagement and helps users “not to quit” through friendly prompts/reminders.
- Scalability: a single platform for multiple disciplines (Tarot/Astrology/Kabbalah/Runes/Numerology) + content hubs expand the funnel and organic traffic.
- Trust: the website features metrics and social proof (e.g., 10,000+ learners, 1,000+ reviews, and a high rating), and the app is available on the App Store and Google Play.
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- Free consultationMessage me and I’ll help you choose the best format for your task.Discuss your project
Pricing
Visual Identity
Visual Identity
From 750 $
Hourly rate: $25/hour.
A typical identity project takes up to 30 hours, including the main logo version, adaptations, and animation.
What’s included
- Logo — primary version, horizontal version, and a circle avatar adaptation (EPS, JPEG, PNG).
- Brand elements — brand typography, color system, and a pattern (ornament) to scale the brand across touchpoints and keep everything consistent.
- Bonus — business card design using your new brand elements.
- Guidelines (PDF) — logo versions, brand elements, usage rules, construction grid, clear space, mockups, plus the business card layout.
Brand Book
(Brand Guidelines)
Brand Book
(Brand Guidelines)
From 2000 $
Hourly rate: $25/hour.
A full brand book typically takes up to 80 hours, including the logo, adaptations, and animation.
What’s included
- Everything from the “Visual Identity” package (full scope).
- Market scan + brand metaphor — competitor review, brand philosophy, goals and mission, and how the brand “speaks” to its audience (tone and messaging logic).
- Identity assets + mockups — the final set is confirmed after you send the brief. Base scope (can be adjusted after the brief):
- Business stationery (up to 5 items): business card, letterhead, envelope, folder, etc.
- Promo merch (up to 5): pen, bag, notebook, mug, etc.
- Outdoor sign (up to 2 examples).
- Social profiles (up to 2 platforms): Instagram / YouTube / VK, etc.
- Packaging (up to 2 layouts).
- Company deck / proposal / catalog (up to 10 slides).
- Apparel merch (up to 3 visualizations): T-shirt, cap, jacket, apron, etc.
- Brand book PDF — a fully built visual concept with logo, brand elements, and identity layouts (assets + mockups).
Ready to work together?
Fill out the form — I’ll get back to you, help you choose the best option, and consult you for free.