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Cozy

Coffee Shop

«Coconut»

  • My role: Brand / Visual Designer
  • Scope: logo & visual identity, brand platform, key visual, packaging (15 dielines), staff uniform visuals (11 mockups), brand book. 
Challenge.
Build a cohesive brand for a cozy coffee shop where modern design meets fresh bakery vibes and a clear, approachable menu (coffee, croissants, Italian cuisine).
The identity had to work equally well in the interior, on packaging, and across brand communications.
Concept & Creative Direction.
The visual language is based on soft pastel tones that create warmth and comfort, with natural references to wheat and coconut.
Thin lines and elegant typography keep the brand stylish and refined without feeling loud or overdesigned. 
A key brand metaphor is the “splash” — the emotional moment of the first sip of coffee or first bite of pastry.
This graphic device is combined with signature elements and slogans to increase memorability and emotional impact.
Visual system.
I have assembled the system so that it can be scaled to different media without losing its style:
  • uniform rules for color/typography/lines;
  • a modular approach to compositions (to easily assemble new layouts);
  • key visual as an anchor for recognition.
What Was Delivered.
  • Logo and visual identity
  • Brand platform
  • 15 packaging dielines
  • 11 staff uniform visualizations
  • Key visual
  • Brand book with usage rules 
Business Value.
  • Consistent recognition: one key visual + signature graphic technique helps the brand stand out instantly on packaging and in communications.
  • Faster design production: brand book + modular system reduce manual chaos and speed up rollout of new assets (packaging, uniforms, promo).
  • Premium feel without overload: pastel palette, fine linework, and clean typography reinforce a high-quality brand perception and trust. 
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Pricing

Visual Identity

From 750 $


Hourly rate: $25/hour.

A typical identity project takes up to 30 hours, including the main logo version, adaptations, and animation. 



What’s included


  • Logo — primary version, horizontal version, and a circle avatar adaptation (EPS, JPEG, PNG). 

  • Brand elements — brand typography, color system, and a pattern (ornament) to scale the brand across touchpoints and keep everything consistent. 

  • Bonus — business card design using your new brand elements. 

  • Guidelines (PDF) — logo versions, brand elements, usage rules, construction grid, clear space, mockups, plus the business card layout. 



Discuss your project

Brand Book

(Brand Guidelines)

From 2000 $


Hourly rate: $25/hour.

A full brand book typically takes up to 80 hours, including the logo, adaptations, and animation. 



What’s included


  • Everything from the “Visual Identity” package (full scope).

 

  • Market scan + brand metaphor — competitor review, brand philosophy, goals and mission, and how the brand “speaks” to its audience (tone and messaging logic). 

  • Identity assets + mockups — the final set is confirmed after you send the brief. Base scope (can be adjusted after the brief): 
  1. Business stationery (up to 5 items): business card, letterhead, envelope, folder, etc. 
  2. Promo merch (up to 5): pen, bag, notebook, mug, etc. 
  3. Outdoor sign (up to 2 examples). 
  4. Social profiles (up to 2 platforms): Instagram / YouTube / VK, etc. 
  5. Packaging (up to 2 layouts). 
  6. Company deck / proposal / catalog (up to 10 slides). 
  7. Apparel merch (up to 3 visualizations): T-shirt, cap, jacket, apron, etc. 

  • Brand book PDF — a fully built visual concept with logo, brand elements, and identity layouts (assets + mockups).




Discuss your project

Ready to work together?

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