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Management Company 

«VIAM TAU»

  • My role: Brand / Visual Designer.
  • Scope: tone of voice, logo & visual identity, visual concept, logo animation, brand guidelines.
Challenge.

Create a visual identity for an investment-focused management company in real estate — strict, premium, and confident — suitable for both business communication and all brand touchpoints. 

Context.

The company’s core asset is real estate across different scales (from offices and logistics centers to smaller properties), so the system had to be flexible and easy to scale across different communication scenarios. 

Solution & Concept.
  • A monogram logo built from the initials V and T for a strong, executive feel.
  • A geometric visual system derived from the logo symbol, used as a modular constructor for layouts and brand graphics.
  • Logo motion design that reinforces the tone of voice: simple forms assembling into a stable symbol, emphasizing structure and reliability.
What Was Delivered.
  • Brand tone of voice
  • Logo + adaptation set
  • Visual identity system based on logo geometry
  • Motion logo version
  • Brand book with usage rules and visual system guidelines 
Business Value.
  • Strong “trust from first touch” through a restrained, status-driven style
  • A scalable system for different real-estate assets and communication formats
  • One unified visual language across static and motion channels
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Pricing

Visual Identity

Hourly rate: $25/hour.

A typical identity project takes up to 30 hours, including the main logo version, adaptations, and animation. 



What’s included


  • Logo — primary version, horizontal version, and a circle avatar adaptation (EPS, JPEG, PNG). 

  • Brand elements — brand typography, color system, and a pattern (ornament) to scale the brand across touchpoints and keep everything consistent. 

  • Bonus — business card design using your new brand elements. 

  • Guidelines (PDF) — logo versions, brand elements, usage rules, construction grid, clear space, mockups, plus the business card layout. 



Discuss your project

Brand Book

(Brand Guidelines)

Hourly rate: $25/hour.

A full brand book typically takes up to 80 hours, including the logo, adaptations, and animation. 



What’s included


  • Everything from the “Visual Identity” package (full scope).

 

  • Market scan + brand metaphor — competitor review, brand philosophy, goals and mission, and how the brand “speaks” to its audience (tone and messaging logic). 

  • Identity assets + mockups — the final set is confirmed after you send the brief. Base scope (can be adjusted after the brief): 
  1. Business stationery (up to 5 items): business card, letterhead, envelope, folder, etc. 
  2. Promo merch (up to 5): pen, bag, notebook, mug, etc. 
  3. Outdoor sign (up to 2 examples). 
  4. Social profiles (up to 2 platforms): Instagram / YouTube / VK, etc. 
  5. Packaging (up to 2 layouts). 
  6. Company deck / proposal / catalog (up to 10 slides). 
  7. Apparel merch (up to 3 visualizations): T-shirt, cap, jacket, apron, etc. 

  • Brand book PDF — a fully built visual concept with logo, brand elements, and identity layouts (assets + mockups).




Discuss your project

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