Service Company
«Svarka Service»
- My role: Brand / Visual Designer
- Scope: brand positioning, logo & visual identity, visual concept, business collateral, brand book, and identity direction for the website homepage.
Define positioning for a new welding service brand, then build a complete visual identity and show how it scales in digital — especially on the homepage.
The company brings together experienced welders and provides full-cycle metal welding services in Saratov and nearby regions.
The key goal was to communicate reliability, technical expertise, and quality — without typical industry clichés.
The identity is built around the idea of welding as connection: “Joining metal into one.”
In the visual system, brand elements are linked by diverging light beams — from point to point, from touchpoint to touchpoint — creating a glow effect inspired by the light trace of the welding process.
To emphasize strength and craftsmanship, the logo uses a bold dimensional style, as if assembled from metal blocks/rebar.
This “metal” character carries across the full identity system.
I translated the identity into the homepage design: minimalist composition, photo-first layout, and signature neon highlights — unusual for this category, but highly memorable and distinctive.
- Brand positioning
- Logo and visual identity
- Visual concept and signature elements (beams / glow)
- Business collateral design
- Brand book
- Identity application principles for the homepage
- Differentiation: non-standard brand colors + light-based metaphor make the brand instantly recognizable
- Trust & reliability: the dimensional “metal” logo reinforces strength and quality associations
- Scalability: one clear visual logic across assets speeds up production and reduces inconsistency
«Coconut»
«VIAM TAU»
«Astra Trainer»
- Free consultationMessage me and I’ll help you choose the best format for your task.Discuss your project
Pricing
Visual Identity
Visual Identity
From 750 $
Hourly rate: $25/hour.
A typical identity project takes up to 30 hours, including the main logo version, adaptations, and animation.
What’s included
- Logo — primary version, horizontal version, and a circle avatar adaptation (EPS, JPEG, PNG).
- Brand elements — brand typography, color system, and a pattern (ornament) to scale the brand across touchpoints and keep everything consistent.
- Bonus — business card design using your new brand elements.
- Guidelines (PDF) — logo versions, brand elements, usage rules, construction grid, clear space, mockups, plus the business card layout.
Brand Book
(Brand Guidelines)
Brand Book
(Brand Guidelines)
From 2000 $
Hourly rate: $25/hour.
A full brand book typically takes up to 80 hours, including the logo, adaptations, and animation.
What’s included
- Everything from the “Visual Identity” package (full scope).
- Market scan + brand metaphor — competitor review, brand philosophy, goals and mission, and how the brand “speaks” to its audience (tone and messaging logic).
- Identity assets + mockups — the final set is confirmed after you send the brief. Base scope (can be adjusted after the brief):
- Business stationery (up to 5 items): business card, letterhead, envelope, folder, etc.
- Promo merch (up to 5): pen, bag, notebook, mug, etc.
- Outdoor sign (up to 2 examples).
- Social profiles (up to 2 platforms): Instagram / YouTube / VK, etc.
- Packaging (up to 2 layouts).
- Company deck / proposal / catalog (up to 10 slides).
- Apparel merch (up to 3 visualizations): T-shirt, cap, jacket, apron, etc.
- Brand book PDF — a fully built visual concept with logo, brand elements, and identity layouts (assets + mockups).