Service Company
«Svarka Service»
- My role: Brand / Visual Designer
- Scope: brand positioning, logo & visual identity, visual concept, business collateral, brand book, and identity direction for the website homepage.
Define positioning for a new welding service brand, then build a complete visual identity and show how it scales in digital — especially on the homepage.
The company brings together experienced welders and provides full-cycle metal welding services in Saratov and nearby regions.
The key goal was to communicate reliability, technical expertise, and quality — without typical industry clichés.
The identity is built around the idea of welding as connection: “Joining metal into one.”
In the visual system, brand elements are linked by diverging light beams — from point to point, from touchpoint to touchpoint — creating a glow effect inspired by the light trace of the welding process.
To emphasize strength and craftsmanship, the logo uses a bold dimensional style, as if assembled from metal blocks/rebar.
This “metal” character carries across the full identity system.
I translated the identity into the homepage design: minimalist composition, photo-first layout, and signature neon highlights — unusual for this category, but highly memorable and distinctive.
- Brand positioning
- Logo and visual identity
- Visual concept and signature elements (beams / glow)
- Business collateral design
- Brand book
- Identity application principles for the homepage
- Differentiation: non-standard brand colors + light-based metaphor make the brand instantly recognizable
- Trust & reliability: the dimensional “metal” logo reinforces strength and quality associations
- Scalability: one clear visual logic across assets speeds up production and reduces inconsistency
Pricing
Brand book
Hourly rate: $25/hour.
A full brand book typically takes up to 80 hours, including the logo, adaptations, and animation.
What’s included
- Everything from the “Visual Identity” package (full scope).
- Market scan + brand metaphor — competitor review, brand philosophy, goals and mission, and how the brand “speaks” to its audience (tone and messaging logic).
- Identity assets + mockups — the final set is confirmed after you send the brief. Base scope (can be adjusted after the brief):
- Business stationery (up to 5 items): business card, letterhead, envelope, folder, etc.
- Promo merch (up to 5): pen, bag, notebook, mug, etc.
- Outdoor sign (up to 2 examples).
- Social profiles (up to 2 platforms): Instagram / YouTube / VK, etc.
- Packaging (up to 2 layouts).
- Company deck / proposal / catalog (up to 10 slides).
- Apparel merch (up to 3 visualizations): T-shirt, cap, jacket, apron, etc.
- Brand book PDF — a fully built visual concept with logo, brand elements, and identity layouts (assets + mockups).
App design
Hourly rate: $25/hour.
A mobile app design typically takes up to 120 hours, including the prototype, all screens and a design system.
What’s included
- Research + user flows — competitor and audience review, user flows and screen architecture.
- Interactive prototype — a clickable prototype of the key flows to test the logic before visual design.
- UX/UI design + mockups — the final number of screens is confirmed after you send the brief. Base scope (can be adjusted after the brief):
- Onboarding, sign-up and log-in (up to 5 screens).
- Core screens (up to 20): home, catalog or content, profile, settings, etc.
- States: empty screens, errors, loading, push notifications.
- App icon and store screenshots (up to 5) for the App Store / Google Play.
- Micro-animations and screen transitions (notes for the developer).
- Design system + developer handoff — Figma files with a design system (colors, typography, components) and specs for iOS and Android developers.