Ready to team up?
Brand book
& visual identity
& visual identity
A detailed guide to your brand: the logo and its versions, color palette, fonts, layout rules and usage examples. A brand book keeps one consistent style across all materials — from social media to print — and makes working with designers, marketers and contractors easier.
Discuss your project Fitness club —
5 Yards
5 Yards
A neighborhood-focused gym positioned as a friendly, affordable “people’s” club — reinforced by the “High five!” idea. The logo is built from two hands that form the number 5, and that gesture becomes part of the venue navigation and visuals. Bold reds + neon lines add energy and make the club instantly stand out.
Cafe-bakery —COCONUT
In-house bakery production with modern equipment, strong service, and high-quality food. The identity uses soft pastel tones referencing wheat and coconut shells. Thin linework paired with an elegant typeface creates a clean, premium feel.
Management company —
VIAM TAU
VIAM TAU
An investment management company working with financial assets and promising startups. The logo symbol is a monogram of “V” and “T”, and the visual language stays strict and corporate. The system is built on geometric shapes derived from the mark, subtly referencing real estate — their core investment asset.
Welding service — Svarka Service
A team of experienced welders providing a full range of metal welding services. The concept treats welding like “visual magic”: neon reflections and light traces become the brand signature. The palette is intentionally unconventional for the industry — bold, memorable, and highly differentiating.
Learning app —ASTRA TRAINER
End-to-end design for a learning service — from landing page to mobile app: visual system, UI/UX, identity, and Instagram packaging. Inside the app: Tarot, Astrology, Kabbalah, Numerology, and Runes — with daily lessons, progress tracking, and interactive tasks for a structured, engaging learning flow.
Healthy cafe chain— Greens&Beans
A fresh, “tasty” aesthetic that immediately signals naturalness and energy — modern, bold, and easy to remember. I designed key brand touchpoints: menu, packaging, cups, certificates, signage, branded icons, and interior elements — building a cohesive system and a more premium perception.
Construction company — ABT
A young, ambitious builder guided by the idea “Leave your mark.” That’s why the logo uses a fingerprint pattern — a literal “trace” of what a person leaves behind. The unique pattern scales across the whole identity; the palette supports associations with reliability and quality.
AI recruiting service —CANDYLIZE
An AI recruiter built like a “smart radar”: it scans the market, filters out mass noise, and surfaces candidates that actually match. The “sweet” metaphor makes the tech feel friendly and memorable. I created the brand book and identity system, plus assets: presentation, Instagram templates, YouTube/Facebook/LinkedIn covers, website mockups, A4 report, and business card.
Management company —ReacTeam
A company that brings order to fitness businesses — turning chaos into a system: numbers-first, fast decisions, zero overcomplication. I designed the identity + brand book and delivered a full asset pack: Instagram/VK visuals, HeadHunter corporate profile, proposal template, business cards, stickers, presentation templates, and branded 3D elements.
Menswear brand — BAZIL WEAR
Built for rebels — people who push against the rules. The rebel archetype shapes the identity, supported by tattoos on models as the “face” of the brand. The visuals use halftone dots fading into solid fills — a direct nod to tattoo-making; the clothing is positioned as a “second skin.”
Body aesthetics studio — Bodycor
A distinctive name with a wide set of body-care services. Thin lines and flowing forms express body aesthetics and gentle care; the palette stays soft and skin-toned. The symbol is a “B + K” monogram that adapts perfectly for avatars, stickers, and small formats; brand assets follow the same calm pastel logic.
Furniture multibrand company — RIKEL
A brand with a strong growth story and a large offline showroom (2000 m²), featuring many home and office furniture manufacturers from CIS and Europe. The task: combine founder initials “RI” with “KEL” (“Welcome”). Deep blue + a gold gradient create a premium, high-quality impression.
Discount bot startup —
PRICE DROP
PRICE DROP
A bot that finds marketplace discounts, saves time, and makes browsing deals simple. The logo features a helper-robot; the eyes are percent signs — instantly communicating “discount.” Brand colors run from yellow to lime; the “percent-face” idea expands into a coin element used across the identity.
Fitness education lab — ATF
A training lab where workouts are treated as precise work: method over mood, system over chaos. The brand feels tech-forward and bold — neon accents + iridescent gradients for a “wow” factor. The core metaphor: students are pearls — their value grows through training — so the identity is built around nacre/perl effect as a symbol of maturity and results.
Message me now and get a bonus: business card design included!
Pricing
Visual identity
Hourly rate: $25/hour.
A typical identity project takes up to 30 hours, including the main logo version, adaptations, and animation.
What’s included
- Logo — primary version, horizontal version, and a circle avatar adaptation (EPS, JPEG, PNG).
- Brand elements — brand typography, color system, and a pattern (ornament) to scale the brand across touchpoints and keep everything consistent.
- Bonus — business card design using your new brand elements.
- Guidelines (PDF) — logo versions, brand elements, usage rules, construction grid, clear space, mockups, plus the business card layout.
Brand book
Hourly rate: $25/hour.
A full brand book typically takes up to 80 hours, including the logo, adaptations, and animation.
What’s included
- Everything from the “Visual Identity” package (full scope).
- Market scan + brand metaphor — competitor review, brand philosophy, goals and mission, and how the brand “speaks” to its audience (tone and messaging logic).
- Identity assets + mockups — the final set is confirmed after you send the brief. Base scope (can be adjusted after the brief):
- Business stationery (up to 5 items): business card, letterhead, envelope, folder, etc.
- Promo merch (up to 5): pen, bag, notebook, mug, etc.
- Outdoor sign (up to 2 examples).
- Social profiles (up to 2 platforms): Instagram / YouTube / VK, etc.
- Packaging (up to 2 layouts).
- Company deck / proposal / catalog (up to 10 slides).
- Apparel merch (up to 3 visualizations): T-shirt, cap, jacket, apron, etc.
- Brand book PDF — a fully built visual concept with logo, brand elements, and identity layouts (assets + mockups).
Ready to work together?
Fill out the form — I’ll get back to you, help you choose the best option, and consult you for free.
Services
Beyond brand books, I cover a full range of business design needs: social media visuals, presentations, ad creatives, and posters — everything to keep your brand consistent, recognizable, and built to sell.
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Logo
A unique logo for your brand, built from scratch — no templates or clichés. The mark is designed with scalability, visual balance and emotional impact in mind, so it works equally well on screen, in print and on any medium.
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Presentations
Presentations that don’t just look good but get the message across and sell ideas. I plan the structure, visual flow, slides, charts and accents for the specific goal: investor pitch, sales proposal or internal deck.
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Social media
End-to-end design for business accounts on Instagram, VK, YouTube and other platforms — so your page looks professional, builds trust and boosts sales.
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Posters
Poster design for events, launches and promotions. Bright, clear visuals that instantly convey what the event is about, grab attention and make people want to come or learn more.
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Ad banners
Stop wasting budget on ads nobody notices. We create strong visual hooks that break through banner blindness and make people stop scrolling. Bold design, the right accents on your offer and a clear call to action — all to lower your cost per click and turn fleeting views into a stream of hot leads.